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View Full Version : Interesting Concept: McDonald's in Germany now sells cupcakes named after NYC locales


Laura
04-08-2010, 10:03 PM
I wonder about the whys behind the decision to market cupcakes from McDonald's in the first place, and to market these cupcakes named for NYC locales in Germany.
from Eater.com:
http://eater.com/archives/2010/04/05/new-york-city-germany-mcdonalds.php
York City-Themed Cupcakes from McDonald's Germany
Monday, April 5, 2010, by Greg Morabito

McDonald’s Germany has just introduced cupcakes inspired by four different neighborhoods in New York City. Each ad features a Manhattanite from each 'hood explaining why the cupcake is characteristic of where they live: There's a hipster from the East Village, a savvy shopaholic from SoHo, an earthy Central Park gal, and a clean cut young professional from Chelsea. The questions is: which German McDonald's cupcake are you?

All Four Ads With English Translation. >>>>
All copy translated via Google Translate:
http://eater.com/uploads/2010_04_Chelsea_cupcake.jpg
Chelsea Cupcake: "Chelsea was once terribly hip, sometimes not, and then again. Was that too fast? Well, that's New York. My tip: just relax on the harbor or simply sit by the lake and a chocolate cup-cake with your personal feeling happy period Chelsea."



http://eater.com/uploads/2010_04_Central_Park_cupcake.jpg
Central Park Cupcake: "Tip and central park? Throughout New York hangs out here. My tip: Just get yourself a cup strawberry-cake, sit down at any bank and enjoy your very personal Central Park Moment."



http://eater.com/uploads/2010_04_Soho_Cupcake.jpg
SoHo Cupcake: "Sightseeing? Everything here is worth seeing: catch at the Houston Street, and work your way slowly through the south. Or get just a bit of Soho in your home country: After a spree breath through your town a bit and draw the view once again small. At Vanilla cup-cake, perhaps. But only briefly, because he is sooo yummy."



http://eater.com/uploads/2010_04_East_Village_Cupcake.jpg
East Village Cupcake: "Here come from the most famous artists in New York. And here in dozens of tourists looking for new art galleries. I now play Andy Warhol once and tell everything what I like to art. This cappuccino cup cake = for example: all great art."




· New York Cupcakes [McDonald's Germany (http://www.mcdonalds.de/mccafe/cupcakes.html) via Burger Business (http://www.burgerbusiness.com/?p=4360&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+burgerbusiness+%28βurgerβusin ess%29)]