Struggling Law School Grad Starts Cupcake Truck When Law Career Non-Starter

[Laura]

from ABA Journal:
http://www.abajournal.com/news/article/law_grad_turns_to_cupcake_truck_as_economy_sputter s/
Law Grad Turns to Cupcake Truck as Economy Sputters
Posted May 22, 2009 2:03 PM CDT
By Martha Neil

Studying at New York Law School helped prepare Lev Ekster for his next career, albeit not the one he was expecting.

During his many study breaks at a downtown bakery, it occurred to Ekster to wonder "Why can't a cupcake come to me?" From that moment of inspiration, a post-law school business was born, reports CNN.

His van, entitled the Cupcake Stop, officially debuts June 3. In addition to a varying choice of cupcakes that will include strawberry shortcake and psychedelic tie dye, depending on the day, it will also offer gourmet coffee and other drinks 24/7 to a mobile city that is always on the go. Ekster is encouraging potential customers to use Twitter to pinpoint the van's location.

As a law student, Ekster eventually realized that he couldn't be the only one unhappy with having to commute to get a cupcake that wasn't even particularly to his taste, recounts Serious Eats New York.

"When the legal market started bottoming out," he says, "I realized that it was the time to act."
:unsure:

[Laura]

:ohmy:
from abajournal.com:
http://www.abajournal.com/weekly/article/lawyer-turned-cupcake_entrepreneur_earned_100k_last_year?utm_sou rce=maestro&utm_medium=email&utm_campaign=weekly_email
Lawyer-Turned-Cupcake Entrepreneur Earned $100K Last YearPosted Sep 27, 2010 11:34 AM CDT
By Debra Cassens Weiss

If you think giving up law practice means a cut in pay, think again.

Philadelphia lawyer Kate Carrara gave up her law job last year to start a business driving a cupcake truck, selling her house, car and engagement ring to help raise about $50,000 for start-up costs, the Washington Post reports. But the investment was apparently worth it.

In a Q-and-A, Carrara was asked whether the business is profitable. “In the first year, we made $100,000, but we're putting a lot of that back into the business now,” Carrara replied. She’s starting to look into retail and wholesale outlets for the desserts, and would like to open some kiosks.

Prior coverage:

ABAJournal.com: “Another Attorney Leaves the Law to Drive a Cupcake Truck (http://www.abajournal.com/news/article/another_attorney_leaves_the_law_to_drive_a_cupcake _truck/)”