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View Full Version : Imitation is the highest form of flattery? Entenmann's


Laura
09-28-2009, 04:57 PM
Entenmann's (http://en.wikipedia.org/wiki/Entenmann%27s), which is best known for their boxed coffee cakes available in supermarkets and their outlet stores, has made seasonal "holiday"-themed cupcakes for quite a while (http://forum.cakecentral.com/cake-decorating-ftopicp-6125517.html), packaged several-to-a-box. Their Halloween cupcakes (http://en.wikipedia.org/wiki/File:Entenmann%27s_cupcakes.jpg) are considered especially good by some people. These are the "holiday golden cupcakes" listed on the company's website, and described by people who craved 'em.
However, I have recently discovered that they have started to compete in the small-quantity (two to a package) packaged store-bought snack cake market. Surprisingly, I can't find a picture of the packaged cupcakes in question on the official entenmann's website (http://entenmanns.bimbobakeriesusa.com/au-aboutUs.cfm), or, for that matter, anywhere else a google search turned up. Let's just say that the Entenmann's packaged chocolate cupcakes looked, and tasted much like another well-known brand of two-to-a-package mass-produced chocolate cupcakes, except that the package was predominantly blue and not transparent, and "squiggle" of white icing on top of each chocolate cupcake was more attenuated and the loops less rounded. I know I am not the only one who has encountered 'em: The Daily Plate posts nutrition information here: http://www.thedailyplate.com/nutrition-calories/food/entenmanns/soft-fudge-iced-cupcakes-13-oz.